Wrinkles Beware

As part of my responsibility as a cosmetic surgeon in Southwest Florida, I browse through many related  magazines. Increasingly, my eye comes across a new anti-aging, anti-wrinkle cream.  They’re almost as common as 7-11 stores.  

The FDA recently warned Avon products about their marketing of “anti-wrinkle” cream.  Just last month the FDA warned L’Oreal about some claims it made on their “anti-wrinkle” cream.  

The Avon skin care line is called “Anew.” One of Anew’s claims  is, “A new Clinical Therma firm Face Lifting Cream"  According to the FDA this is a “drug” and can’t be marketed as such.

 I guess it’s their version of Face lift in a bottle.  I’m sure they’re not cheap but in the end I feel disappointment reigns.  In our quest for a more youthful appearance, less is not necessarily more.