Botox - Move Over - Here comes competition

Welcome to the latest edition of Dr. Brueck's blog on plastic surgery. As a board certified Fort Myers cosmetic surgeon, Dr. Brueck reports here regularly.

The FDA recently approved a new “miracle” wrinkle remover and its name is Xeomin.

Don’t ask me how to pronounce it. But more competition is better than less. The price competition will be great both for Doctor and more importantly the patient.

Botox got FDA approval in 2002 and has grown to a $1.3 billion industry. Dysport was approved in 2009 and in that short period of time it has garnered maybe 20+% of the market.

The new Xeomin will be made by Merz -Restylene form - and be available in the spring. A big question remains: how long will Xeomin last relative to Botox and Dysport?

The success of Xeomin will depend on price and longevity. It has the potential to be a huge winner.

Stay tuned. More to come. Sign up for RSS feed of Dr. Brueck's blog to stay up with plastic surgery news.

NEW KID ON THE BLOCK!!

It seems every time I turn around there's a new kid on the block, a new filler, a new laser and of course they promise the sun moon & stars. Many pharmaceuticals-makers of Restylene announced the FDA has approved their new drug Xeomin, that might be a good one for scrabble players. This is a butulinum toxin type A that has been approved to treat blepharospasm and cervical dystonia or spastic neck muscles. What's nice is that the drug does NOT require refridgeration. They are now doing clinical studies to get approved for cosmetic benefits.