Monday, August 29, 2011

Botox - Move Over - Here comes competition

Welcome to the latest edition of Dr. Brueck's blog on plastic surgery. As a board certified Fort Myers cosmetic surgeon, Dr. Brueck reports here regularly.


The FDA recently approved a new “miracle” wrinkle remover and its name is Xeomin.


Don’t ask me how to pronounce it. But more competition is better than less. The price competition will be great both for Doctor and more importantly the patient.


Botox got FDA approval in 2002 and has grown to a $1.3 billion industry. Dysport was approved in 2009 and in that short period of time it has garnered maybe 20+% of the market.


The new Xeomin will be made by Merz -Restylene form - and be available in the spring. A big question remains: how long will Xeomin last relative to Botox and Dysport?


The success of Xeomin will depend on price and longevity. It has the potential to be a huge winner.


Stay tuned. More to come. Sign up for RSS feed of Dr. Brueck's blog to stay up with plastic surgery news.

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