Saturday, November 12, 2011

Discounts vs. promotions? Or just plain competence?

Regular readers know that Dr. Robert J. Brueck MD. Fort Myers Plastic Surgeon, periodically blogs here about matters relating to plastic surgery and health. Why not set up an RSS feed of this blog so you miss any of them?

Our British counterparts – The British Association of Aesthetic Plastic Surgeons – recently did a comparison of marketing tools/techniques by their members vs. their counterparts here in America.

They found that clinics were 2 times more likely to offer financial incentives such as prize drawings, multi-procedure discounts, or special rewards for booking surgery such as studio photo shoots.

I think this speaks to the tough economic times we all face – here – Europe – anywhere. Like their counterparts here in America they have seen an alarming increase in non-plastic surgeons cashing in on the new cosmetic industry.

These difficult times certainly warrant prospective patients to be more cautious and diligent in their search for a cosmetic surgeon.

Coupons are great but experience matters more.

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